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22)This article will help you gain a lot of knowledge onmotivation. Make use of our vast resources on motivation to build up your know-how on motivation. Only after reading this article will you realize the mettle of motivation. The information available on motivation is infinite. There just seems to be so much to learn about, and to write about on motivation. Turning temper into cash Listen to Don G. Mitchell, now chairman and president of the very successful electronics company, Sylvania Electric Products Inc., tell you what happened when he was faced with that age-old problem—the huge, successful competitor in another job. Too many smaller companies develop an inferiority com­plex about their big competitors and hide their lights un­der a bushel basket. They seem to forget that the little fellow can frequently outmaneuver the big one, and this is what I mean: After cutting my teeth on the retail goods business for several years, I joined a soft-drink company in 1939 with the idea of cutting a few chunks off the market of our biggest competitor. 1 knew absolutely nothing about the soft-drink business. Everything I knew 1 had picked up as a consumer. So 1 read everything I could about peddling soft drinks and, lo and behold, I came to the conclusion that the big competitor was more than a little vulnerable. They had left a hole a mile wide in their distribution. They had concentrated so much on selling their product over the soda fountain and for con­sumption on the premises that they had forgotten that sometimes, once in a while, the consumer might want to drink one in his home. We have used clear and concise words in this article on motivation to avoid any misunderstandings and confusions that can be caused due to difficult words. So we pulled a switch. We concentrated on the tre­mendous home market and forgot about the fountain business and the on-the-premises stuff. We brought out a six-bottle container and promoted the home market with all sorts of tricks and strong point-of-sale promo­tion. Our market curve soared right off the chart. In 1853 James E. Liddy of Watertown, New York, had a wonderful ride on a buggy, which had coil-spring cushions. That was no problem—but sleeping at home in his hard bed was. He developed coil springs to replace the rope used in beds at the time. He saw his real problem and solved it. Fred Barton, an actor, had a hard time learning his lines during the necessarily short rehearsals when he first ap­peared in TV. His answer was the Teleprompter, which is standard in the industry today. An insurance salesman by the name of Waterman had a hard time getting customers to sign contracts with his blotty, leaky pen. He took his pen apart and devised the Waterman pen. In 1927 a twenty-nine-year-old father blew his top at the infuriating job of mashing cooked peas through a kitchen strainer with a spoon. It took him hours. His name was Dan Gerber. Interesting is what we had aimed to make this article on motivation. It is up to you to decide if we have succeeded in our mission! Writing on motivation proved to be a gamble to us. This is because there simply seemed to be nothing to write about in the beginning of writing. It was only in the process of writing did we get more and more to write on motivation. There has been an uncalculatable amount of information added in this composition on motivation. Don’t try counting it! All of these trouble finders had one thing in common. I call it a nose for needs. They spotted a problem, and in solv­ing that problem saw that others had a need for the same solution. Writing is something that has to be enjoyed. And with motivation, we have indeed enjoyed writing all that we know about it. We wish you also enjoyed yourself.

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